Tracy Behar
Vice President, Publisher, and Editor-in-Chief
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As an editorial assistant at Little, Brown Spark, I work on nonfiction books in the categories of health, science, business, self-help, psychology, and social science. I love books that challenge our current perspectives and inspire us to work towards a better reality. My previous publishing experience includes positions at Penguin Random House and Joyland Magazine. I earned my bachelor’s degree from New York University’s Gallatin School of Individualized Study, where I focused on literature and social and cultural analysis.
I joined Little, Brown Spark and Voracious in 2021, with focus in marketing nonfiction books that inform and feed readers’ passions. At Little, Brown Spark, I’ve worked with incredible authors including Lyndsie Bourgon, Arline Geronimus, Roy Peter Clark, and Priya Fielding-Singh. Previously, I marketed ELT books at Oxford University Press and medical books at Thieme Medical Publishers. I have a master’s degree in Literature from the University of Colorado, and BAs in English and French.
I am the publicity lead for Voracious and Little, Brown Spark, focusing on the cooking, lifestyle, health/wellness, science, and psychology/self-help categories. I’ve spearheaded publicity campaigns for bestselling authors including Nicholas Christakis, Bobby Flay, Josh Axe, Mark Hyman, David Perlmutter, Jillian Michaels, and Deepak Chopra. At Little, Brown, I’ve had the pleasure of working alongside authors such as Christopher Kimball, Maida Heatter, Isaac Toups, Bruce Weinstein and Mark Scarbrough, and David Tamarkin. Previously, I worked in publicity at Penguin Random House, Abrams, and Simon & Schuster. A graduate of Loyola University Maryland, I earned my BA with majors in Writing and Marketing.
I joined Little, Brown in 2020 as an Associate Publicist with our Little, Brown Spark and Voracious imprints to focus on lifestyle, cooking, health and wellness, science, and psychology titles. Prior to joining Little, Brown, I worked at NBCUniversal as a Page in NBCU’s Page Program and later as a publicity coordinator with NBC Entertainment, where I assisted in publicity campaigns for late night and prime time television shows including Saturday Night Live, The Tonight Show Starring Jimmy Fallon, Law & Order: SVU, and The Blacklist. In my time at Little, Brown, I’ve had the opportunities of working with talented authors such as Nicholas Christakis, Christopher Kimball, J.M. Hirsch, and Shawn Stevenson. A graduate of Rutgers Business School – New Brunswick, I earned my BS in Business Marketing.
As an Associate Publicist at Little, Brown Spark, and Voracious, I work on a range of illustrated and prescriptive nonfiction books in a variety of categories including health, popular science, entertainment, psychology, politics and culture. I am a book lover and female advocate. I want everything I do in life to eventually lead to the greater benefit of women, and specifically Black women. Showcasing people's stories and experiences is very important to me; making me particularly drawn to books that center women, POC and LBGTQ+ individuals at the cross-section of current events, politics and unknown social movements meant to spark larger civic conversations.